The logic that it's not that bad because it happens elsewhere is essentially saying it's only wrong if you are the first person to do it... that's not a very good argument. If you look at pretty much every unfair, unethical or unreasonable facet of life today that we have to deal with it probably started with this set of actions: Someone does it and protests arise. Some people defend it as being "not that bad" and site other previous aggreigious actions as something "you already deal with so you can't deal with this"? Arguments come out this will be come the status quo and that will suck. Defense arises that that is rediculous and you should be smarter anyway (oddly oxymoronic logic). Then more people start doing it, it does become the status quo, more protests arise and more defense comes along "this is how everyone does it, stop whining". Move on to next aggregious event ad naseum. I personally do not agree with the logic that because it's common makes it more acceptable... I don't care if everyone else on your block beats their kids, it's not going to make me any lesss unhappy that you do. Same here. We know bullshots exist and we know this isn't the only case. But while your argument is that bullshots is a common term and thus somehow legitimizes them and I guess makes them ok; my standpoint is that when something wrong and unethical gets so common it coins a term, that's a sign that things are getting really bad. I mean come on, cell phone commercials at least say that the screen is simulated when what they are showing really is what you will see on the screen, it would just be very hard to get a good shot of it for the commercial. When did we go from "you must disclose the truth" to "disclaimers aren't necessary, you should just assume everything is fake unless it's labled that it's not fake". Is that really what's considered acceptable now?