The Boxter and Cayenne. The Boxters problem is that wankers drive them, they are convertible (for posers) and they look too much like a 911 for the common person. This is a problem, most people will can't tell a boxter from a 911 Cabrio, it realy takes away from exclusivity.
The Cayenne on the other hand is just plain bad, aweful aweful aweful, it would have never been born if the Porsche family still managed the company.
Then you have to ask is Porsche realy about exclusivity? I always thought of it as a car you buy for pure sporting thrills... not for cruising around. I definitely don't see how you pay for the badge, consider this:
Porsche GT3 : AU$241,000
Ferrari 360 Modena: AU$369,500
Dodge Viper : AU$250,000
Does that sound like paying for a badge? These three cars race in the same class at the Nations Cup, in which the GT3s are dominating. The GT3's as i understand are stock, bar the racing safety equipment.
Furthermore, Motor magazine calls the 911 Turbo "Quite probably the world's best value supercar".
To me Porsche is a cheap (in a relative sense) yet barking mad sports car manufacturer, nothing to do with the badge. *Quick note, i will be highly displeased if anyone starts saying my prices are wrong and that the Viper is realy half the price of a GT3, people need to understand that you can't compare the price of a domestic car to an imported car. If you must compare, then compare the prices in a neutral country as it will give you the best indication of true prices.)
As for changing the 911 from rear-engined flat-6, i've heard that they plan on changing to a front mounted V8 after the 997. I hope not, and then again thats what they tried to do with the 928, and although it was a good car the traditional layout lived on and prospered.