Registered players start by selecting their weapon of choice and use their initial supply of 100 bullets to chip away at Jack's stony face. Players can earn additional ammo once a day by inviting friends to play. As the rock disintegrates, prizes will be given away at designated points in the game.
Viewing the game in real time, players will be able to watch as their competitors take pot shots at the rock and will have to fight it out against them to hit the right spot at the right time.
The prizes range from Borderlands 2 Vault logo pin badges to official apparel, figurines and copies of the game (upon release), with the player who destroys the final piece of the mountain set to win a special prize. There are also sixteen sought-after Limited Edition Borderlands 2 Ultimate Loot Chests to be won. The contest rules, along with full terms and conditions, can be viewed online at the following link:
wubwub.eu/jackmoreterms/gb.php
Those interested can play by visiting
www.wubwub.eu. The game will consist of four separate rounds, each round lasting for a week, with the first round starting today. Open to gamers in the UK, France, Germany, Spain, The Netherlands, Belgium, Luxembourg, Norway, Denmark, Russia and Australia.