You have to understand that MS decided from day one way back 20 odd years ago that to enter the console market they had to be prepared to lose masses & masses & masses of money. And 20 years later their even more committed to the cause than they have ever been. The first Xbox was a complete loss leader, they didn't make a penny. The 360 was geared up to make money after a few years but then they shot themselves in the foot with RROD claims. We all know what's happened with XB1, yet they are still here, still trying. Sure they want to make money in the end, but the point is they have an extremely long end game & seemingly are prepared to continue throwing extreme amounts of money at it until in the end, total dominance. Im glad they are doing what they are otherwise we would have just one choice.