Michelin is staging a very special race this week, pitting celebrities against each other for a $20,000 charity prize fund.
It’s officially known as the “Michelin + Gran Turismo Race for Good Livestream Challenge”, and features famous names from the world of sports, gaming, and motoring, with hundreds of millions of Instagram followers between them.
As you might expect from the name, the challenge will involve several rounds of races using Gran Turismo Sport. Michelin became a technical partner with GT Sport last year. As the Official Tire Supplier of FIA-Certified Gran Turismo Championships, and the Official Tire Technology Partner for Gran Turismo, Michelin’s tire knowledge will be used to improve tire grip and slip physics in the Gran Turismo series.
The list of influencers covers a pretty wide spread of car and gaming talents. You’ll find sportspeople, like MMA fighter Cain Velasquez and New York Yankees utility player Tyler Wade, facing off with names better known in automotive circles like Sam Du and Aaron Parker. Arguably the best-known name in the field is actor Cody Walker, and there’s no shortage of female representation including Sara Choi, Mari Takahashi, and Sonja “Firefox” Reid.
- Aaron Parker
- Cain Velasquez
- Coco Zurita
- Cody Walker
- Devin Druid
- DJ Skee
- Emelia Hartford
- James Stradman
- Jordan Maron (CaptainSparklez)
- Kevin Lo
- Mari Takahashi
- Sam Du
- Sara Choi
- Sonja Reid FireFox
- Tanner Fox
- Tyler Wade
- Wesley Chan
As well as watching the racers, there’s measure of audience participation too. Viewers will be able to vote for their favorite influencer, and to help them along they’ll get a bit of a boost — naturally by having the softest tires to use, at least for the first round. We don’t yet know what they’ll be racing, or how many races there’ll be, but it’s sure to be entertaining.
You’ll be able to watch the whole event live on Michelin’s website, and on the stream below, from 2000 EST on November 18 (0100 UTC on November 19).
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