“Innovation has been a hallmark of Forza Motorsport. Livery, Auction House, Storefront, the way we bring communities together.” Again, Greenawalt says, Forza Motorsport isn’t just about the racing.
“We have people trading things, trading paint jobs and tunes. We have people not only racing. We have people playing cat and mouse. They’re playing tag. They’re playing these playground games. And not only is it a lot of people. It’s nearly 50/50 in our community. These people that are not the hardcore racers, but they just wanna mess around with cars.”
“All they do is paint. They paint, they trade, and they broker cars. They’re a very important part of our community because they’re stoking the car passion of other people. It’s how these groups interact. How a painter interacts with a tuner, [how a] tuner interacts with a racer to make a very vibrant community,” the game director explains.