Mercedes SLS AMG

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Remember when Marco Calvo took home a real-world SLS AMG last month, in Mercedes-Benz’s GT5 Signature Edition driving challenge? They’ve since released a video of the finals – hit play above to see how it all went down.

Mercedes-Benz has just announced a new Gran Turismo 5 contest (for UK residents only) featuring former F1 star David Coulthard. The contest starts out with a familiar formula: 24 entrants will be chosen at random, then brought to Mercedes-Benz World where they’ll be tested in real and virtual driving challenges to determine the top 6 contestants.

Remember GT5 Signature Edition Challenge, which offered the chance to win a real-life Mercedes SLS AMG? The unique B-Spec competition took place in January and the next stage has finally been announced, with the top-placed finishers headed to the Red Bull Ring in Austria for their chance to compete for the top prize.

The new Gran Turismo 5 damage system first spotted by GTPlanet users in the Best Buy demo continues to make waves throughout our community, as more pictures (and now videos) keep coming in. Here’s the latest batch of higher-quality photos from Asane and tyv2448, along with a YouTube clip courtesy of StedySniper (thanks to Volcao for the tip!). Asane also provided me with a few more details on his observations so far:

Mercedes-Benz continues to take full-advantage of its newfound affiliation with the Gran Turismo series with cross-promotions and online games, and this may be the best yet! Visitors to the Mercedes-Benz World in Weybridge, Surrey, UK get a chance to drive the SLS on GT5’s Nurburgring Nordschleife, recording an official time. The three fastest drivers (along with two more contestants randomly selected from the top 100 times) get to drive a real SLS AMG on Mercedes-Benz World’s test track.

Since we first learned that the company’s new SLS-AMG would grace GT5‘s cover, the company has been increasingly open about their affiliation with the game. First it was the showcased GT5 demo at their headquarter’s museum and dealers across Europe, but now they’re expanding use of the game as they integrate it with their international marketing efforts, as seen in Mercedes’ new Facebook game “Behind the Speed”. This simple game comes with a lucrative prize: a free copy of Gran Turismo 5 and your very own VisionRacer VR3 driving rig.