GT5 Marketing

If you’ve ever taken a look at photos of Gran Turismo 5’s real-world locations, you were surely impressed by the accuracy of the game’s city environments. When Russian ad agency SmartNewSolutions was tasked by Sony to create a banner ad for GT5, they wisely chose to highlight this trait in a 300×600 banner ad using Google Street View.

http://www.youtube.com/watch?v=JdRby4frgJA

If you’re in the UK, head to your local HMV electronics store and keep an eye out for their 3D GT5 display. In co-operation with Sony, HMV is launching a nation-wide competition, giving customers in each participating store a chance to post a hot lap on their regional leader-boards between November 27th and December 6th. The top two players from each region will then be invited to HMV Oxford Circus in London, to compete in a national finals event hosted by BBC F1 presenter, Jake Humphrey. Winners receive a full 3D GT5 set up and an all-expense-paid luxury holiday trip to Madrid, Spain (see the official site for more).

http://www.youtube.com/watch?v=5v3aCp899F8

http://www.youtube.com/watch?v=eNVabq0WeVs

Most people have given up on release date news to emerge from Paris Games Week, and with only two weekend days left in October, there’s not much time left for Sony to follow up on their tweet. Regardless, if you’re up in Scandinavia, don’t let that stop you from checking out the Gran Turismo 5 demo on display at the 2010 Oslo Motor Show this weekend.

http://www.youtube.com/watch?v=ORbgT44BU2Q

October is starting off with a bang for fans around the world. Here’s a quick overview of where to get your hands on Gran Turismo 5 this month:

http://www.youtube.com/watch?v=JI7lnkNf6_U

Those of us here on GTPlanet aren’t the only ones who like the Gran Turismo series – it’s a pretty big deal for Sony, too. While speaking in an interview with MCV UK, Sony Worldwide Studios’ European VP, Michael Denny, confirmed GT’s importance to the company while defending the its lengthy development cycle:

Mercedes-Benz continues to take full-advantage of its newfound affiliation with the Gran Turismo series with cross-promotions and online games, and this may be the best yet! Visitors to the Mercedes-Benz World in Weybridge, Surrey, UK get a chance to drive the SLS on GT5’s Nurburgring Nordschleife, recording an official time. The three fastest drivers (along with two more contestants randomly selected from the top 100 times) get to drive a real SLS AMG on Mercedes-Benz World’s test track.