As you’ve probably heard by now, BMW’s new Vision Gran Turismo concept car was released in yesterday’s GT6 update 1.07.
The “Vision GT” project is particularly unique in the fact that it lets designers run free with their ideas, to design cars that will live exclusively in the virtual world of Gran Turismo.
While Mercedes’ went with a more radical design, BMW explains they were more interested in creating a car that was fun to drive and race in the virtual world, utilizing both their designers and engineers to create a car true to the brand.
“BMW stands for sheer driving pleasure, and this fits very much to our corporation,” said the company’s VP of Brand Communication, Andreas-Christoph Hofmann.
“As you know, we regularly do concept cars, but we rarely do concept cars that can drive full-on, like they do in the virtual world of GT6. […] Everything we did – aerodynamic functions as well as all the other technical functions – are not just a design issue; it has to work really well. It was designed, conceived, and engineered to race in the virtual world – and win,” explained Karim Habib, Head of Design at BMW.
Check out the video above for more comments and discussions with the BMW designers and Kazunori Yamauchi.