Mario Andretti Featured in Gran Turismo 6 “First Love” Interactive Campaign

Gran Turismo 6 November 25, 2013 by
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Legendary Italian American Indy 500, 24 Hours of Daytona, Daytona 500 winner and Formula 1 Champion Mario Andretti is at the center of a new GT6 First Love campaign in which GT fans get to take part in a historic rebuild project. The First Love Campaign is broken into three “Chapters:” Andretti, Live Build, and Reunion.

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  • Chapter 1: Andretti. The first chapter tells Mario Andretti’s story from the beginning, showing how he fell in love with cars and racing growing up in Italy and moving to the United States as a teenager. A documentary was produced for the project in which Mario discusses his early history in racing and building his first car, and will culminate in Chapter 3 with the reunion.
  • Chapter 2: Live Build. The community at large is invited to be involved in the actual restoration of the Hudson that’s going to be presented to Mr. Andretti. The build will be broadcast via live stream in the project garage through the GT6 First Love website starting December 3rd at 12PM EST. Fans be able to get together to participate in live stream build challenges and simply hang out to chat to witness the project as it’s coming together. During the campaign, Sony wants the community to post the cars they considered their First Love and share their stories on the gt6firstlove.com website’s First Love feed. They will also be sharing new information about GT6 during the event. Be sure to tune into the stream event as you can expect lots of familiar faces to take part, new and old!

Live Build Dates: December 3 – December 7
Times: 9am – 5pm PST // 12pm – 8pm EST

  • Chapter 3: Reunion. Beginning December 16th at 12AM EST, the campaign will finally present the restored Hudson to Mario Andretti, just like his old one, bringing the two together again for the first time. This will be the final segment of the documentary, showing Mario’s meeting with the project organizers and builders and will talk about how Polyphony Digital is going to include the special car into GT6.

This is the second major racing driver persona to be associated with GT6 since Ayrton Senna was announced to be included in GT6 back in this year’s Brazil Game Show. Will there be more?

Discuss this campaign in our forums.

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