2.5 Million People Downloaded Aston Martin’s Vision GT Car in Gran Turismo 6

Gran Turismo 6 167 August 28, 2014 by
14758208772_03558bdc5c_c

Bloomberg TV, the business and financial television network, aired a segment yesterday (as spotted by Wax Free Vanilla) on the ever-increasing importance of video games for automotive companies. It featured Aston Martin’s Vision GT project, the DP-100, and revealed that 2.5 million people have downloaded the car in Gran Turismo 6.

Screen Shot 2014-08-28 at 11.36.30 AM

The DP-100 became available in GT6 update 1.10, which was released on July 25. This means the game has had at least 2.5 million active players since that date, and we can infer it has sold at least that many copies since its release last December – interesting to know since no reliable or official sales data for GT6 has yet been published.

This bodes well for the future of the Vision Gran Turismo project, and such prominent exposure to an engaged audience of this size is a big deal for automotive manufacturers.

Aston Martin design director Marek Reichman emphasized just how important the car was to his company: “We reach a huge audience through this, […] it’s vitally important to us. The virtual world is becoming our new reality.”

GT6 Photomode image by NBDESIGNZ.

More Posts On...

The original comments for this post are no longer available.

Gran Turismo Sport PlayStation 4 Review

Unboxing GT Sport's Limited Edition PS4 and Collector's Edition

GT Sport's N300 Sport Mode Race Becomes One-Make Civic Type R Event

Can Gran Turismo Sport Help Teach Police Drivers to Drive Better?

Got a Spare $46,300 Lying Around? The GT Sport Super Bundle Could Be Yours

Check Out GT Sport's Time Rally and New Alsace Village Circuit

First Look at Rain and Fog in Gran Turismo Sport

GT Sport's Circuit Experience is the Quick Way to Early, Easy Money