Run every year since 2005 by DQuaN, the GTP Awards celebrate the best aspects of our community, and with the end of the year nearly upon us it’s time to start the process anew.
We’re back to online racing this week, with the GTPlanet Endurance Series making a visit to Austria and the newest real track in the Gran Turismo series, the Red Bull Ring.
If there’s one thing you can rely on with PR, it’s that if the first attempt to engage your audience is too subtle the second one won’t be. So when a small image of seven virtual pit crew members wearing Gran Turismo overalls doesn’t quite get the job done, a video of Gran Turismo’s creator Kazunori Yamauchi being driven about in a classic Bugatti Type 51 should smash the point home:
With all eyes on the Pebble Beach Concours d’Elegance yesterday, Bugatti picked its moment to get a spot of viral advertising underway. Its choice of accompanying hashtag harking back to the company’s founder Ettore Bugatti – #imaginEBugatti – may have raised a few wry smiles, but not as much as the image accompanying one Tweet from the official account: