If there’s one thing you can rely on with PR, it’s that if the first attempt to engage your audience is too subtle the second one won’t be. So when a small image of seven virtual pit crew members wearing Gran Turismo overalls doesn’t quite get the job done, a video of Gran Turismo’s creator Kazunori Yamauchi being driven about in a classic Bugatti Type 51 should smash the point home:

With all eyes on the Pebble Beach Concours d’Elegance yesterday, Bugatti picked its moment to get a spot of viral advertising underway. Its choice of accompanying hashtag harking back to the company’s founder Ettore Bugatti – #imaginEBugatti – may have raised a few wry smiles, but not as much as the image accompanying one Tweet from the official account:

This year’s winner of the Gran Turismo Award at the prestigious Pebble Beach Concours d’Elegance is this 1952 Cunningham C-4R Competition Roadster.

Politics, religion, and Gran Turismo 6 are perhaps the three most hotly debated topics on the Internet (it will seem that way, at least, if you spend any amount of time around our forums!).

Sony has announced their next marquee event for the year: the 2015 PlayStation Experience, set to take place December 5th-6th at Moscone West in downtown San Francisco, CA.

Now just hold on for one minute: a truck is the first thing you’re seeing this week, but why? Every once in a while it’s nice to shake things up in a completely unexpected manner because, and this is purely speculative as I’m assuming you’re scratching your noggin pretty intensely right now, it attracts attention in the most wonderful ways. That particular picture is from the critically-acclaimed, overwhelmingly positive reviewed, addictive-as-you-know-what Euro Truck Simulator 2 on PC.

A new batch of seasonal events are now available in Gran Turismo 6 showcasing beginner, intermediate and expert level challenges. The events feature non-race cars and race cars with prizes unlike those offered in the previous week’s festivities. This week’s challenges are as follows, and remember to stop by our GT6 Seasonal Events forum for in-depth analysis and discussion, tips and tricks, and much more.

Gaming news isn’t the only thing to come out of this year’s Gamescom as Thrustmaster have utilized the conference in Cologne, Germany to announce its TX Servo Base Racing Wheel, a standalone version of the acclaimed Xbox One TX Wheel. The wheel base will be available for the Xbox One and PC with the added benefit of being highly customizable within Thrustmaster’s ecosystem of products by way of a modular approach.

While development may have kicked off with Project CARS 2, Slightly Mad Studios remains focused in making its first WMD title – Project CARS – the best possible with ongoing support by way of updates and add-on content. With the recent unveiling of what is perhaps the biggest update yet, and less than one month after the last major update at that, Project CARS continues to grow.

Just when you think it’s all calmed down and you can finally kick your feet back and rake in some relaxation, in comes Gamescom with its own share of tantalizing information. Make no mistake, me kicking my feet back and raking in any kind of relaxation with everything that was going on prior to Gamescom was nothing but a pipe dream but it drives the point home; a point that’s been liberally hammered upon since E3 and prior, and it’s the fact that 2015 is action-packed with racing games and virtually every other game genre under the sun.

Need For Speed is celebrating its 20th anniversary this year with a new game, shorn of any sub-titles. At Gamescom, it’s announced the inclusion of five real-life auto enthusiasts, each with a different approach to car culture. These Icons, as they’re known, represent the five different approaches players can take at any point in the game.

Gamescom officially opens tomorrow, but Microsoft had a briefing today in preparation, touching on a large swath of its upcoming 2015/2016 lineup. Being just over a month away from release, Forza Motorsport 6 naturally has a display on site, with a community-designed livery wrapped around Ford’s new Focus RS complete with its own Stig standing guard.